{"id":243,"date":"2023-03-01T17:32:32","date_gmt":"2023-03-01T17:32:32","guid":{"rendered":"https:\/\/etee.ir\/blog\/?p=243"},"modified":"2023-03-01T23:56:21","modified_gmt":"2023-03-01T23:56:21","slug":"%d8%a7%da%a9%d9%88%d8%b3%db%8c%d8%b3%d8%aa%d9%85-%da%a9%d8%b3%d8%a8%d9%88%da%a9%d8%a7%d8%b1","status":"publish","type":"post","link":"https:\/\/etee.ir\/blog\/?p=243","title":{"rendered":"\u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"243\" class=\"elementor elementor-243\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecca082 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecca082\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column 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\u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u062f\u0644\u0627\u0644\u062a \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0648\u0642\u06cc\u0639\u062a \u0648 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0631\u0647\u0628\u0631\u06cc \u06cc\u06a9 \u06af\u0648\u0646\u0647 \u062f\u0631 \u0637\u0628\u06cc\u0639\u062a \u0628\u0648\u0627\u0633\u0637\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0645\u062d\u06cc\u0637 \u0627\u0632 \u062f\u0633\u062a \u0631\u0641\u062a\u0647 \u0648 \u06af\u0648\u0646\u0647\u200c\u200f\u0627\u06cc \u062f\u06cc\u06af\u0631 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0645\u0648\u0642\u0639\u06cc\u062a \u0622\u0646 \u06af\u0631\u062f\u062f. <\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; line-height: normal; direction: rtl; unicode-bidi: embed; margin: 6.0pt 0cm 6.0pt 0cm;\"><span lang=\"FA\" style=\"font-size: 12.0pt; mso-ansi-font-size: 10.0pt; font-family: 'B Nazanin'; 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\u0645\u062c\u0645\u0648\u0639\u0647\u200c\u200f\u0627\u06cc \u0627\u0632 \u0635\u0646\u0639\u062a\u200f\u200c\u0647\u0627\u06cc \u06af\u0648\u0646\u0627\u06af\u0648\u0646 \u0645\u06cc\u200c\u200f\u06af\u0631\u062f\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u0634\u0631\u06a9\u062a\u200f\u200c\u0647\u0627 \u062a\u0648\u0627\u0646\u0645\u0646\u062f\u200f\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062d\u0648\u0644 \u06cc\u06a9 \u0646\u0648\u0622\u0648\u0631\u06cc \u062c\u062f\u06cc\u062f \u0628\u0627 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u06a9\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06a9 \u0627\u0631\u062a\u0642\u0627\u0621 \u062f\u0627\u062f\u0647 \u0648 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u0634\u0627\u0645\u0644 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06a9 \u0648 \u0631\u0642\u0627\u0628\u062a\u06cc \u062c\u0647\u062a \u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u0635\u0648\u0644 \u0648 \u062a\u0627\u0645\u06cc\u0646 \u0646\u06cc\u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0634\u0631\u06a9\u062a \u0627\u067e\u0644 (\u0634\u0627\u0645\u0644 \u0686\u0647\u0627\u0631 \u0635\u0646\u0639\u062a \u06a9\u0627\u0645\u067e\u06cc\u0648\u062a\u0631\u060c \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a) \u0648 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0627\u0639\u0636\u0627\u0621 \u0645\u062e\u062a\u0644\u0641 \u062d\u0627\u0636\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u0646\u0645\u0648\u0646\u0647\u200f\u200c\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0627\u0632 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u06a9\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06a9 \u0627\u0633\u062a <\/span><!-- [if supportFields]><span style='font-size: 10.0pt;mso-bidi-font-size:12.0pt;font-family:\"Times New Roman\",serif; mso-fareast-font-family:Calibri;mso-bidi-font-family:\"B Nazanin\";mso-bidi-language: FA'><span style='mso-element:field-begin;mso-field-lock:yes'><\/span><\/span><span dir=LTR style='font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:\"Times New Roman\",serif; mso-fareast-font-family:Calibri;mso-bidi-font-family:\"B Nazanin\";mso-bidi-language: FA'>ADDIN CSL_CITATION<br \/>{&quot;citationItems&quot;:[{&quot;id&quot;:&quot;ITEM-1&quot;,&quot;itemData&quot;:{&quot;ISBN&quot;:&quot;0017-8012&quot;,&quot;ISSN&quot;:&quot;00178012&quot;,&quot;PMID&quot;:&quot;10126156&quot;,&quot;abstract&quot;:&quot;Much<br \/>has been written about networks, strategic alliances, and virtual organizations.<br \/>Yet these currently popular frameworks provide little systematic assistance<br \/>when it comes to out-innovating the competition. That's because most managers<br \/>still view the problem in the old way: companies go head-to-head in an<br \/>industry, battling for market share. James Moore sets up a new metaphor for<br \/>competition drawn from the study of biology and social systems. He suggests<br \/>that a company be viewed not as a member of a single industry but as a part of<br \/>a business ecosystem that crosses a variety of industries. In a business<br \/>ecosystem, companies \\&quot;co-evolve\\&quot; around a new innovation, working<br \/>cooperatively and competitively to support new products and satisfy customer<br \/>needs. Apple Computer, for example, leads an ecosystem that covers personal computers,<br \/>consumer electronics, information, and communications. In any larger business<br \/>environment, several ecosystems may vie for survival and dominance, such as the<br \/>IBM and Apple ecosystems in personal computers or Wal-Mart and K mart in<br \/>discount retailing. In fact, it's largely competition among business<br \/>ecosystems, not individual companies, that's fueling today's industrial<br \/>transformation. Managers can't afford to ignore the birth of new ecosystems or<br \/>the competition among those that already exist. Whether that means investing in<br \/>the right new technology, signing on suppliers to expand a growing business,<br \/>developing crucial elements of value to maintain leadership, or incorporating<br \/>new innovations to fend off obsolescence, executives must understand the<br \/>evolutionary stages all business ecosystems go through and, more important, how<br \/>to direct those<br \/>changes.&quot;,&quot;author&quot;:[{&quot;dropping-particle&quot;:&quot;&quot;,&quot;family&quot;:&quot;Moore&quot;,&quot;given&quot;:&quot;J.<br \/>F.&quot;,&quot;non-dropping-particle&quot;:&quot;&quot;,&quot;parse-names&quot;:false,&quot;suffix&quot;:&quot;&quot;}],&quot;container-title&quot;:&quot;Harvard<br \/>Business<br \/>Review&quot;,&quot;id&quot;:&quot;ITEM-1&quot;,&quot;issue&quot;:&quot;3&quot;,&quot;issued&quot;:{&quot;date-parts&quot;:[[&quot;1993&quot;]]},&quot;page&quot;:&quot;75-86&quot;,&quot;title&quot;:&quot;Predators<br \/>and prey: a new ecology of competition&quot;,&quot;type&quot;:&quot;article-journal&quot;,&quot;volume&quot;:&quot;71&quot;},&quot;uris&quot;:[&quot;http:\/\/www.mendeley.com\/documents\/?uuid=5c4344f9-7d22-4c45-aa8d-fbf687824d33&quot;]}],&quot;mendeley&quot;:{&quot;formattedCitation&quot;:&quot;(Moore,<br \/>\u06f1\u06f9\u06f9\u06f3)&quot;,&quot;plainTextFormattedCitation&quot;:&quot;(Moore,<br \/>\u06f1\u06f9\u06f9\u06f3)&quot;,&quot;previouslyFormattedCitation&quot;:&quot;(Moore,<br \/>\u06f1\u06f9\u06f9\u06f3)&quot;},&quot;properties&quot;:{&quot;noteIndex&quot;:0},&quot;schema&quot;:&quot;https:\/\/github.com\/citation-style-language\/schema\/raw\/master\/csl-citation.json&quot;}<span style='mso-element:field-separator'><\/span><\/span><![endif]--><span dir=\"LTR\" style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'B Nazanin'; mso-bidi-language: FA;\">(Moore, 1993)<\/span><!-- [if supportFields]><span dir=LTR style='font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:\"Times New Roman\",serif; mso-fareast-font-family:Calibri;mso-bidi-font-family:\"B Nazanin\";mso-bidi-language: FA'><span style='mso-element:field-end'><\/span><\/span><![endif]--><span lang=\"FA\" style=\"font-size: 12.0pt; mso-ansi-font-size: 10.0pt; font-family: 'B Nazanin'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: Calibri; mso-hansi-font-family: 'Times New Roman'; mso-bidi-language: FA;\">. \u062f\u0631 \u0647\u0645\u0627\u0646 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u0630\u06a9\u0631 \u0634\u062f\u0647 \u0627\u06af\u0631 \u0628\u0647 \u06af\u0630\u0634\u062a\u0647 \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0634\u06a9\u0633\u062a <\/span><span lang=\"FA\" style=\"font-size: 12.0pt; mso-ansi-font-size: 10.0pt; font-family: 'Cambria',serif; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: Calibri; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Cambria; mso-bidi-language: FA;\">&#8220;<\/span><span lang=\"FA\" style=\"font-size: 12.0pt; mso-ansi-font-size: 10.0pt; font-family: 'B Nazanin'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: Calibri; mso-hansi-font-family: 'Times New Roman'; mso-bidi-language: FA;\">\u0634\u0631\u06a9\u062a \u0622\u06cc \u0628\u06cc \u0627\u0645<\/span><span lang=\"FA\" style=\"font-size: 12.0pt; mso-ansi-font-size: 10.0pt; font-family: 'Cambria',serif; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: Calibri; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Cambria; mso-bidi-language: FA;\">&#8220;<\/span><span lang=\"FA\" style=\"font-size: 12.0pt; mso-ansi-font-size: 10.0pt; font-family: 'B Nazanin'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: Calibri; mso-hansi-font-family: 'Times New Roman'; mso-bidi-language: FA;\"> \u062f\u0631 \u062d\u0648\u0632\u0647 \u06a9\u0627\u0645\u067e\u06cc\u0648\u062a\u0631\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u0646\u0645\u0648\u062f \u06a9\u0647 \u0628\u0648\u0627\u0633\u0637\u0647 \u0631\u0642\u0627\u0628\u062a \u0648 \u0634\u0631\u0627\u06cc\u0637 \u0628\u0648\u062c\u0648\u062f \u0622\u0645\u062f\u0647\u060c \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a\u200f\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0645\u063a\u0644\u0648\u0628 \u06af\u0631\u062f\u06cc\u062f \u0648 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a\u200f\u200c\u0647\u0627\u06cc \u0622\u0646 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u06af\u0631\u062f\u06cc\u062f\u0646\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u0633\u0627\u062f\u0647 \u062a\u0631 \u062f\u06cc\u062f\u06af\u0627\u0647 \u0645\u0648\u0631 \u0628\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u062a\u0627\u06a9\u06cc\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u06cc\u06a9 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u06a9\u0633\u0628\u200f\u200c\u0648\u06a9\u0627\u0631 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0648\u0627\u0633\u0637\u0647\u200c\u200f\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u060c \u062a\u0627\u0645\u06cc\u0646\u200c\u200f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0648 \u0627\u0644\u0628\u062a\u0647 \u062e\u0648\u062f \u0634\u0631\u06a9\u062a\u200f\u200c\u0647\u0627 \u062a\u0634\u06a9\u06cc\u0644 \u0634\u062f\u0647 \u06a9\u0647 \u0647\u0631 \u06cc\u06a9 \u062f\u0631 \u06cc\u06a9 \u06af\u0631\u0648\u0647 \u0635\u0646\u0639\u062a \u062e\u0627\u0635 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0647\u0633\u062a\u0646\u062f. \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0638\u0631 \u0645\u0648\u0631 \u062f\u0631 \u06cc\u06a9 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u06a9\u0633\u0628\u200f\u200c\u0648\u06a9\u0627\u0631 \u0639\u0627\u0645\u0644\u06cc\u0646 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0634\u0627\u0631\u06a9\u062a\u06cc \u0648 \u0631\u0642\u0627\u0628\u062a\u06cc \u062f\u0631 \u062c\u0647\u062a \u062e\u0644\u0642 \u0645\u062d\u0635\u0648\u0644 \u062c\u062f\u06cc\u062f\u060c \u062a\u0627\u0645\u06cc\u0646 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0648 \u062a\u0648\u0633\u0639\u0647 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627 \u062d\u0648\u0644 \u0646\u0648\u0622\u0648\u0631\u06cc \u0639\u0645\u0644 \u0645\u06cc\u200c\u200f\u0646\u0645\u0627\u06cc\u0646\u062f: <\/span><\/p><p dir=\"RTL\" style=\"text-align: justify; line-height: normal; direction: rtl; unicode-bidi: embed; margin: 6.0pt 0cm 6.0pt 0cm;\">\u00a0<\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; line-height: normal; direction: rtl; unicode-bidi: embed; margin: 6.0pt 0cm 6.0pt 0cm;\"><span lang=\"FA\" style=\"font-size: 12.0pt; mso-ansi-font-size: 10.0pt; font-family: 'B Nazanin'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: Calibri; mso-hansi-font-family: 'Times New Roman'; mso-bidi-language: FA;\">&#8220;\u062f\u0631 \u06cc\u06a9 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u06a9\u0633\u0628\u200f\u200c\u0648\u06a9\u0627\u0631 \u0634\u0631\u06a9\u062a\u200f\u200c\u0647\u0627 \u062d\u0648\u0644 \u06cc\u06a9 \u0646\u0648\u0622\u0648\u0631\u06cc \u062c\u062f\u06cc\u062f \u0645\u0633\u06cc\u0631 \u062a\u06a9\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06a9 \u0631\u0627 \u0637\u06cc \u0645\u06cc\u200c\u200f\u0646\u0645\u0627\u06cc\u0646\u062f\u061b \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06a9 \u0648 \u0631\u0642\u0627\u0628\u062a\u06cc \u0628\u062f\u0646\u0628\u0627\u0644 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0648 \u062a\u0627\u0645\u06cc\u0646 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u200f\u0628\u0627\u0634\u0646\u062f&#8221;.<\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; line-height: normal; direction: rtl; unicode-bidi: embed; margin: 6.0pt 0cm 6.0pt 0cm;\"><span style=\"font-family: B Nazanin;\">\u062f\u0631 \u0634\u06a9\u0644 \u0630\u06cc\u0644 \u0633\u0627\u062e\u062a\u0627\u0631 \u0648 \u0646\u0642\u0634\u200c\u0622\u0641\u0631\u06cc\u0646\u0627\u0646 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0631\u067e\u0627\u06cc\u0647 \u0646\u06af\u0627\u0647 \u067e\u0631\u0641\u0633\u0648\u0631 \u0645\u0648\u0631 \u062a\u0631\u0633\u06cc\u0645 \u06af\u0631\u062f\u06cc\u062f\u0647 \u0627\u0633\u062a:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68e4834 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e4834\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67c8087\" data-id=\"67c8087\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b117e42 elementor-widget elementor-widget-image\" data-id=\"b117e42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"412\" src=\"https:\/\/etee.ir\/blog\/wp-content\/uploads\/2023\/03\/business-ecosystem-e1677692595245.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-253\" alt=\"\" srcset=\"https:\/\/etee.ir\/blog\/wp-content\/uploads\/2023\/03\/business-ecosystem-e1677692595245.png 750w, https:\/\/etee.ir\/blog\/wp-content\/uploads\/2023\/03\/business-ecosystem-e1677692595245-300x165.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u06a9\u0633\u0628\u200f\u200c\u0648\u06a9\u0627\u0631 \u0628\u0631\u0627\u06cc \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u062a\u0648\u0633\u0637 \u0645\u0648\u0631 (\u06f1\u06f9\u06f9\u06f3) \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u062c\u062f\u06cc\u062f \u062c\u0647\u062a \u062a\u0628\u0628\u06cc\u0646 \u0631\u0648\u0646\u062f \u062a\u0648\u0633\u0639\u0647 \u0648 \u0634\u06a9\u0633\u062a 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